Elena Tesner started her activity in 2005, at the Central Market, selling handbags and leather goods. In 2008 she had decided to launch her own business and to start producing the same range of goods under her own brand MAALEX.

Since 2016 she started to take loans at the Mikro Kapital Moldova and Elena has received credits for procuring machinery, circulating means, purchasing furniture for new shop etc.

Now Elena has a space for producing bags and leather goods and she has 37 employees. Elena works with her two sons. The eldest son, Alexander is a designer and has studies in this field.

At the moment she has 11 points of sale, 10 in Chisinau and one in Balti.